Devin McDaniel, owner of West & Remount Custom Apparel at Lululemon in Southpark Mall in Charlotte, NC for a Mother's Day Pop-up event.

On-Site Customization Experience

Embroidery Live In Real Time.

West & Remount brings live customization directly to your space. Guests can choose their personalization on-site and watch them come to life in real time.

They’ll Carry The Experience With Them Long After the Event Is Over.
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Mad Miles Run Club x West & Remount

Custom embroidered running towels designed to celebrate movement, community, culture, and identity through elevated personalized merchandise.


Built Around Community

At West & Remount Custom Apparel, we believe the best merchandise does more than display a logo — it creates connection, belonging, and pride.

Our brand was built through collaborations with HBCUs, Divine 9 organizations, cultural events, and community-centered experiences where style, culture, and quality matter equally.

That same philosophy is why we believe a collaboration with Mad Miles Run Club could feel authentic, elevated, and exciting for your members.


The Concept

West & Remount would create a custom embroidered towel collection inspired by Mad Miles Run Club using your branded colors, logo, and running culture aesthetics.

Members could choose between standard branded towels or personalized options featuring names, nicknames, mileage goals, race accomplishments, or motivational phrases.

MMOPP Executive Activation Proposal by Devin McDaniel

Customization Options

  • Standard branded towels
  • Personalized name embroidery
  • Nicknames or run club names
  • Mileage goals and race achievements
  • Motivational phrases
  • Seasonal and limited-edition drops

Why It Fits Mad Miles

Practical Gear

Running towels are genuinely useful during workouts, races, recovery sessions, and community meetups.

Identity Belonging

Personalized embroidery creates emotional attachment and reinforces the identity of the running community.

Social Engagement

Premium embroidered merchandise naturally encourages content creation, photography, and social sharing.


Simple QR Code Ordering Process

  1. Members scan a QR code directly from their phones during the meetup.
  2. Customers select towel styles and personalization details digitally.
  3. Orders and payments are submitted without slowing down the meetup.
  4. Finished towels are delivered during the following meetup day.

About West & Remount

West & Remount Custom Apparel is a Charlotte-based embroidery and personalization brand specializing in luxury embroidered merchandise, live embroidery activations, and community-centered branded apparel.

Our work focuses heavily on HBCU culture, Divine 9 organizations, experiential events, and identity-driven merchandise designed to feel personal, memorable, and elevated.

We specialize in creating products people feel connected to — not just products people buy.

Let’s Build Something Memorable

We’d love the opportunity to create a sample towel for the Mad Miles team and explore what a collaboration could look like moving forward.

Devin McDaniel

West & Remount Custom Apparel

@west_remount

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Book a Consultation for Live Embroidery Activations & Custom Orders - West & Remount Custom Apparel

Book a Consultation for Live Embroidery Activations & Custom Orders

Book a Consultation for Live Embroidery Activations & Custom Orders

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Live On-Site Embroidery Personalization Experience - West & Remount Custom Apparel

Live On-Site Embroidery Personalization Experience

Your Guests Are Participants The best events don't just give people something...

Live On-Site Embroidery Personalization Experience